barber house communications plan

THBoyd Communications developed and executed the publication and media relations plan that brought awareness to the chamber’s “Investing for the Next Century” capital campaign. The capital campaign raised funds to provide physical improvements to the Barber House (home to the chamber since since 1981) and a reserve fund for the preservation of the historic structure. In addition, campaign funds will provide the financial resources to expand the Chamber’s SEEDS Business Resource Center and develop a small business incubator in Valdosta.

 THBoyd Communications provided:

• Advanced media placement announcing the Diamond Gala and Investing for the Next Century capital campaign
• Worked with Valdosta Metro 17 to develop “Barber House History” video that was produced by Noelani Mathews, a reporter with Valdosta Metro 17
• Developed a 12-page publication for Valdosta Daily Times, articles written included:
  • E.R. Barber House is Full of Celebration for its 100th Anniversary
  • Chamber’s Campaign Focused on Investing for the Next Century
  • Incubating Community Success
• Radio interviews with key chamber executives (Talk 92.1 and NewsTalk 105.9